The tech world is extremely competitive and the competition is only increasing. Therefore in order to remain cutting edge and stand out among your competitors it is important to think outside of the box. One way to differentiate your company is through creating a strong presence on social media. Social media serves as an outlet to humanize your business and give your company a personality. Though, making a splash on social media and building a strong presence requires developing and implementing a unified social media strategy. When technology companies approach the social media marketplace with a unified social media strategy they are in a better position to track ROI, increase customer satisfaction, hire better quality employees, generate more sales leads and secure brand assets.
Here are a few recommendations on how to get started and help you optimize your company’s social media strategy: