The Power of Social Media for Tech Companies Part Two

The Power of Social Media for Tech Companies: Part One, offered recommendations for launching your social media strategy. In our second installment, we detail the revolutionary ways in which your company can immediately begin to reap the many benefits that social media has to offer. To learn more, continue reading, The Power of Social Media for Technology Companies: Part Two.

It’s no secret that social media has caused an enormous industry shift; it is the smart, modern game-changer that has reshaped how we navigate our self-presentation, our marketing strategies, and our connection to the world. Beyond the fact that social networking has changed the way we communicate, it has significantly revolutionized the branding and marketing stratospheres as well as the way in which technology companies function. So what kind of an edge can social media give you as a company? How can it be used to your advantage while keeping up with the rapid pace of communication advancements? Here are the top 5 ways that technology companies can benefit from social media:

In order to create a buzz around your brand and a loyal consumer base, social media is the perfect platform for establishing a presence as an authority in the field – especially for a startup company. Initially, a young company will swim in a shallow networking pool; a solid social media base can produce massive exposure and expand the company’s reach and growth potential. Sites like Facebook, LinkedIn, Twitter, and Instagram are great vessels to scope out your industry’s climate and social trends; it also helps you maintain a consistent presence among your current clients, your competition, all potential and prospective consumers, and major contributors within the technology industry. Google is a prime example of social branding, as it consistently remains self-promotional through its omnipresence within the technology industry and the general public. Make it easy for your audience to find you by linking your company’s website to interactive portals like Facebook and Twitter.
Social media provides technology companies with unlimited access to feedback, social analytics, and data metrics to determine growth, brand loyalty, consumer behavior, and product interest – all of this information is readily available and controllable 24/7/365. Not only does this give you ample creative opportunities to grow your following, it also helps you give your audience / consumers what they want. Comment sections, ratings, subtweets, and polls provide a communal forum in which consumers can easily express their thoughts and concerns. This is an extremely valuable tool for tech companies to fine-tune their marketing strategy and customer relations. For example, your Facebook fan page (with unlimited fan count) is an easy and free vessel to keep tabs on how your audience feels about your brand; utilizing Facebook Insights is an excellent tool for analyzing important metrics that can help you maximize your company’s connectivity. Don’t be afraid to ask your fans to share, connect, and speak their minds as it only increases brand visibility. Remember – engagement is everything!
Ever hear people say “if you’re a company without a Facebook or Twitter, you’re not a real company”? It’s a little dramatic, but there’s some truth to that. Beyond keeping up with the times and the ever-changing atmosphere of social branding, even a Facebook presence, if nothing else, grants you access to a refined pool of customers within the tech industry, your competitors, and prospective clients. For example, you might use Twitter to observe the public dialogue within the tech industry by searching for industry-specific hashtags, participating as an authority in hot-topic tech industry conversations, and following high-profile tech influencers. Through utilization of social networking sites, B2B and B2C connection occurs organically, as network traffic is directed by the customers’ searches and frequent activity. Client relations and social management can be dramatically improved the more you make a conscious effort to put your finger on the pulse of your target audience’s needs and interests.
As buyers become more informed, more connected, and more excited to be a part of the industry’s culture, your company requires the elasticity, the bandwidth, and the strategy for faster, easier targeted selling. Basically, you have to keep up with the consumer – and what better way to do that than to just listen? Facebook offers platforms to advertise and sell, while more streamlined networks like Twitter and Instagram allow you to showcase your product and your mission through photo / video while having instant access to the curiosities of your audience and behaviors and trends of the tech industry. It’s not just Twitter, they’re not just retweets and likes, hashtags aren’t just a trend; it’s all a tool to help communicate your message, sell your product, establish your brand, and create a community around it.
Social networking is a bird’s eye view of your industry’s social on-goings and an easy, free way to keep tabs on what your competitors are doing. You may even take it a step further to see what other brands are doing in similarly structured industries. You start to pick up on the tactics that work; contests work exceptionally well on Instagram while RT and follow sprees tend to yield big, quick results on Twitter. At the end of the day, with social media, you get out of it just as much as you put into it. If you work hard with skilled professionals in establishing your brand across the social spectrum, you will witness first-hand what a powerful tool it can be. Social media is a marketing free-for-all; the tech company who is strategic and engaged will always reap the largest benefits.

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